Faculty of Economic, Administrative and Social Sciences
Public Relations and Advertising
Applications open
Tuition and study format
Academic year: 2026/27
Intakes and application dates
- 2026/2027 Ön BaşvuruApplications openJanuary 1, 2026 — August 31, 2027
Programme information package
The programme's definition and learning outcomes, as the university publishes them in its official information package.
Programme definition
History
The Department of Public Relations and Advertising was established on January 8, 2014, and operates within the Faculty of Economics, Administrative, and Social Sciences. The department admitted its first students in the 2014-2015 academic year and graduated its first cohort in 2018.
Qualification Awarded
Degree: Bachelor's Degree in Public Relations and Advertising
Level of Qualification (Short Cycle , First Cycle , Second Cycle, Third Cycle)
Bachelor's Degree (EQF-LLL Level 6)
Specific Admission Requirements
TC Citizens: Students are admitted to the program through centralized placement based on the verbal score type. Students placed in the program by ÖSYM must complete their financial obligations by the announced registration dates to finalize their registration. Foreign Students: Foreign students are accepted according to the criteria determined by the University Senate. Please visit the relevant webpage for further information: Undergraduate transfer: A student who has started education in an equivalent program domestically or internationally can apply for undergraduate transfer. The acceptance of the student is evaluated and assessed individually before the start of the semester, taking into account each student's conditions and the degree for which they applied. Please examine the relevant legislation: Nişantaşı University Undergraduate and Graduate Education Transfer Directive Regulation on Principles Regarding Transition Between Associate and Undergraduate Programs, Double Major, Minor, and Inter-Institutional Credit Transfer in Higher Education Institutions Exchange Students: Students from domestic and international backgrounds within the framework of approved exchange programs by the university can take courses offered in the program.
Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal)
Students' previous education and achievements can be recognized in accordance with the "Regulation on Recognition of Prior Learning, Course Equivalency, and Adaptation Principles at Istanbul Nişantaşı University", and exemptions can be provided from the necessary courses accordingly.
Qualification Requirements and Regulations
The Qualification Conditions and Rules are as described in the "Graduation Conditions" section.
Profile of The Programme
Vision: As the Department of Public Relations and Advertising, our mission is to contribute to society and the business world by nurturing communicators who are confident, environmentally and socially aware, conscious of their social responsibilities, and who adopt the public interest in their professional practices, through our scientific, ethical, and innovative educational approach. Mission: The mission of the Public Relations and Advertising discipline is to cultivate communication professionals who internalize scientific and ethical values, use information and communication technologies effectively, and possess innovative, creative, and critical thinking skills. Goals/Objectives: The aim is to transfer knowledge, skills, and competencies that will enable specialization in strategic communication, corporate communication, advertising, brand communication, reputation management, crisis communication, and traditional-digital marketing within the program. The program aims to educate the workforce needed by the sector, who can effectively use communication technologies and create communication strategies, through both theoretical and practical courses offered within the program. The aim is to train communication professionals who embrace a critical perspective and professional ethics, adopt public interest, social responsibility, sustainability, and a scientific approach in their professional lives, and follow national and international developments, and are innovative. General Information The Istanbul Nisantasi University Public Relations and Advertising Department aim to educate and train individuals who are equipped with world standards academically and culturally by offering education and training in an international environment. In today's world, where digital communication is indispensable in people's lives, the course curriculum in the Public Relations and Advertising Department closely follows technological developments and is equipped with international standards to train graduates ready to speak in the digital world. Graduates of the Istanbul Nisantasi University Public Relations and Advertising Department have the ability to use technical tools and information technologies required to practice their profession effectively and creatively. They are also proficient in application strategies related to their field. They are familiar with the academic literature in the field and can combine it with the field of practice to carry out application and planning in the most competent manner. They work in the fields of marketing, promotion, and advertising in the field of public relations and advertising in accordance with ethical principles and behave professionally in professional practice by knowing the legal practices related to the field.
Occupational Profiles of Graduates With Examples
Our graduates have the opportunity to work as a public relations specialist in public relations agencies, television news services, news agencies, advertising sector, advertising agencies, human resources departments of companies, public and private sectors. Students who successfully complete the program can apply for master's and doctoral degrees in Public Relations and Advertising or other disciplines that accept students from this field.
Access to Further Studies
Students who have a Public Relations and Advertising undergraduate degree can be accepted to Master's Programs in Turkey and abroad.
Examination Regulations, Assessment and Grading
Students who register for the relevant course at the beginning of the semester must have attended at least 70% of the theoretical classes and at least 80% of the practical classes in order to be eligible to take the end-of-semester exam. Students are subject to mid-term and end-of-semester exams for each course. The contribution of the mid-term exam (which may include scores from measurement tools such as assignments, laboratory exams, quizzes, etc.) to the final grade is 40%, while the contribution of the end-of-semester exam is 60%. For the measurement and evaluation criteria of each course, you can click on the course name listed in the Curriculum below. You can also review the relevant regulations and directives. Nişantaşı University Associate and Undergraduate Education, Teaching, and Examination Regulation: Examination and Success Evaluation System Directive: Nişantaşı University Department of Foreign Languages Education-Instruction and Examination Directive Nişantaşı University Turkish Teaching Application And Research Center (Nişantaşı Tömer) Education-Training And Examination Directive
Graduation Requirements
For students to be eligible for graduation, they must successfully complete all the courses in the curriculum (totaling at least 240 ECTS credits) and have a minimum general weighted grade point average of 2.00 out of 4.00 at the graduation stage. It is also taken into account that the semester weighted grade point average for each semester is at least 1.80 out of 4.00. Additionally, students must have successfully completed an internship or a final project. Please refer to the relevant regulations and guidelines: Nisantasi University Associate and Bachelor's Degree Education, Teaching, and Examination Regulation: Nisantasi University Directive on Vocational Practices (İMU) in the 8th Semester: Nisantasi University Directive on the Issuance of Diploma, Diploma Supplement, and Other Documents
Mode of Study (Full-Time, Part-Time, E-Learning )
Tam Zamanlı
Address, Programme Director or Equivalent
Head of department: assoc. prof. dr. Sevinç Koçak E-mail: sevinc.kocak@nisantasi.edu.tr Address: Maslak Mahallesi, Taşyoncı Sokak, No: 1V and No: 1Y Sarıyer-İSTANBUL - Building Code: 34481742 Phone: +90 (212) 210 10 10
Facilities
With globalization, institutions and organizations improve their Public Relations and Advertising practices in order to follow the developments in the world. Our department produces graduates who are competent to follow the developments in the world with the curriculum applied. At the same time, it is aimed for our graduates to have a role in the business world as individuals who take ethical values into consideration as Public Relations and Advertising experts and act with a sense of responsibility towards the society.
Programme outcomes
- Explains the fundamental scientific perspective of the field of Public Relations and Advertising competently.
- Explains the relationship between the discipline of Public Relations and Advertising and other related social disciplines.
- Discusses the national and international literature, current topics, and issues in the field of Public Relations and Advertising.
- Applies knowledge and skills in the areas of marketing, design, public relations, corporate communication, health communication, public diplomacy, corporate social responsibility, image management, corporate reputation management, crisis and issue management, campaign management, political and organizational communication, persuasion theories, and communication management, which are related to Public Relations and Advertising.
- Organizes independent and teamwork-oriented work in the fields of Public Relations and Advertising.
- Utilizes national and international literature in the fields of public relations, advertising, brand management, integrated marketing communication, persuasive communication, and corporate communication in their studies.
- Carries out the management function of the field of Public Relations and Advertising in the decision-making processes of organizations according to his/her expertise in the structural and managerial characteristics.
- Effectively creates the purpose, goals, target audience selection, and campaign messages that are part of Public Relations and Advertising campaigns.
- Acts upon societal issues through the practice of Public Relations and Advertising.
- Use communication environments and tools competently in their professional and scientific studies.
- Designs strategies for national and international campaigns related to the fields of Public Relations and Advertising, brand management processes, and crisis communication planning
Programme outcomes and the Turkish Qualifications Framework
Each line is an item of the Turkish Qualifications Framework; the numbers beside it are the programme outcomes that meet it.
KNOWLEDGE
- 1
Possess advanced level theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resources
Programme outcomes1 · 2 · 3 · 6
SKILLS
- 1
Use of advanced theoretical and practical knowledge within the field
Programme outcomes1 · 2 · 4 · 7 · 8 · 10 · 11 - 2
Interpret and evaluate data, define and analyze problems, develop solutions based on research and proofs by using acquired advanced knowledge and skills within the field
Programme outcomes4 · 6 · 7 · 8 · 9 · 11
COMPETENCES ( Competence to Work Independently and Take Responsibility )
- 1
Conduct studies at an advanced level in the field independently
Programme outcomes4 · 5 · 7 · 9 · 11 - 2
Take responsibility both as a team member and individually in order to solve unexpected complex problems faced within the implementations in the field
Programme outcomes4 · 5 · 11 - 3
Planning and managing activities towards the development of subordinates in the framework of a project
Programme outcomes4 · 5 · 7 · 11
COMPETENCES ( Learning Competence )
- 1
Evaluate the knowledge and skills acquired at an advanced level in the field with a critical approach
Programme outcomes3 · 4 · 11 - 2
Determine learning needs and direct the learning
Programme outcomes1 · 3 · 4 · 6 · 8 · 10 - 3
Develop positive attitude towards lifelong learning
Programme outcomes1 · 3 · 4 · 5 · 6 · 7 · 8 · 9 · 10 · 11
COMPETENCES ( Communication and Social Competence )
- 1
Inform people and institutions, transfer ideas and solution proposals to problems in written and orally on issues in the field
Programme outcomes1 · 3 · 6 · 8 · 11 - 2
Share the ideas and solution proposals to problems on issues in the field with professionals and non-professionals by the support of qualitative and quantitative data
Programme outcomes1 · 3 · 4 · 6 · 7 · 8 · 11 - 3
Organize and implement project and activities for social environment with a sense of social responsibility
Programme outcomes7 · 9 - 4
Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio B1 General Level
Programme outcomes3 · 4 · 6 - 5
Use informatics and communication technologies with at least a minimum level of European Computer Driving License Advanced Level software knowledge
Programme outcomes10 · 11
COMPETENCES ( Field Specific Competence )
- 1
Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field
Programme outcomes1 · 3 · 6 · 9 - 2
Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security
Programme outcomes1 · 2 · 3 · 6 · 10