Vocational School
Public Relations and Publicity (Evening Education)
Applications open
Tuition and study format
Academic year: 2026/27
Intakes and application dates
- 2026/2027 Ön BaşvuruApplications openJanuary 1, 2026 — August 31, 2027
Programme information package
The programme's definition and learning outcomes, as the university publishes them in its official information package.
Programme definition
History
Nişantaşı University joined the higher education system by the Nişantaşı Education and Culture Foundation as the "Nişantaşı Vocational School" with the publication of the founding decision dated 09.09.2009 and numbered 24480 in the Official Gazette dated 17.09.2009 and numbered 27352. It is a foundation higher education institution that has started its education. The Public Relations and Publicity Department is among the vocational high school units established in 2010. The Vocational School of Public Relations and Publicity brings the employment of qualified personnel to the agenda in terms of successful implementation of applications for brand communication, corporate identity, media relations, corporate communication studies, and marketing communication. In the light of this information, the purpose of the public relations and promotion program; To train graduates who are required by the sector, who have a theoretical and practical background, who have a vision, can transfer innovation to business processes and reveal their difference.
Qualification Awarded
Students who graduate from Nişantaşı University Vocational School Public Relations and Publicity Program will have an associate degree in public relations and publicity.
Level of Qualification (Short Cycle , First Cycle , Second Cycle, Third Cycle)
Associate Degree
Specific Admission Requirements
For students in Turkey, which began with the 2017-2018 academic year, the transition to the higher education examination system (YKS) is acceptable to the department. Score types are TYT, namely YKS. The student who wants to enroll in the department must have completed the processes / passed the exams determined by the ÖSYM within the framework of the academic and legal legislation of the university. A student who has started his / her education in a domestic or foreign equivalent program can apply for undergraduate transfer. The admission of students is examined before the semester starts, taking into account the conditions of each student and the degree to which they apply, and are evaluated specifically. More detailed information about admission to the university is available in the Institution Introduction Catalog. Students coming from abroad within the scope of student exchange programs approved by the university and whose limits are determined with an agreement can take the courses offered in the department.
Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal)
Students may be exempted from some courses under certain regulations. If the content of a course taken at another institution is appropriate to the content of the course given at Nişantaşı University and is approved by the relevant faculty/institute directorate, the student may be exempted from this course.
Qualification Requirements and Regulations
In order for the students to be entitled to graduate in the 4-semester curriculum of Nişantaşı University Vocational School Public Relations and Publicity Program, they must successfully complete all of the courses in the program (equivalent to a total of 120 ECTS). However, the weighted grade point average for each semester must be at least 1.80 out of 4.00 and the cumulative grade point average at the graduation stage must be at least 2.00 out of 4.00. In addition, it is necessary to successfully complete the internship or project for graduation.
Profile of The Programme
Nişantaşı University Vocational High School Public Relations and Publicity Program renew itself in connection with the point where public relations and new expansions of the discipline are in the world and reflects the digital world in the global context to the education program. As the Public Relations and Publicity Vocational School Program, we strive to provide graduates who design and implement communication campaigns by competently analyzing the relationship between institutions, their stakeholders, and target audiences. Although it is an associate degree program, our students complete their education with undergraduate course contents. With Public Relations -1- and Public Relations -2- courses, they master the issues of crisis communication management, sponsorship, financial public relations practices, international public relations, image management, reputation management, and conduct case studies. Therefore, the vocational school aims to provide the students with everything necessary for strategic communication management and implementation by following a holistic path, together with the compulsory and elective courses in the public relations and promotion program.
Occupational Profiles of Graduates With Examples
The need for communication and the increase in competition in national and international markets reveal the need for creative personnel who can be employed in this sector, who can speak a foreign language, have a command of all business processes. Graduates of the department can work as expert staff and managers in all units of public and private sector organizations, especially global companies, related to public relations and advertising. In this context, graduates can work in advertising agencies, public relations companies, media planning and purchasing companies, educational institutions, and many companies.
Access to Further Studies
Graduates of the Public Relations and Publicity program who have successfully completed their education in vocational school can take the Vertical Transfer Exam and transfer to appropriate undergraduate programs.
Examination Regulations, Assessment and Grading
Students who register for the relevant course at the beginning of the term must attend at least 70% of the theoretical courses and at least 80% of the applied courses in order to enter the final exam. Students are subjected to at least one midterm and final exam for each course. The contribution of the midterm exam (scores obtained from measurement tools such as homework, laboratory exam, quiz, etc. as midterm grade can also be taken into consideration) to the success grade is 40%, and the contribution of the final exam is 60%. All exams are evaluated over 100 points. Students who get one of the letter grades (AA), (BA), (BB), (CB), and (CC) from a course are considered successful in that course. (DC) and (DD) grades are conditionally successful grades. In order for a student to be successful in a course in which he/she received a DC or DD grade, the grade point average for that course must be at least 1.80.
Graduation Requirements
In order for the students of Nişantaşı University Public Relations and Publicity Vocational School to successfully complete the program, they must pass all of the courses available in the program (equivalent to 120 ECTS), obtain a grade point average of at least 1.80 out of 4.00 and successfully complete their internship.
Mode of Study (Full-Time, Part-Time, E-Learning )
Tam Zamanlı
Address, Programme Director or Equivalent
Head of Nişantaşı University Public Relations and Publicity Vocational School Program and ECTS Coordinator: Lecturer İlknur Gümüş Address: Maslak 1453 Neotech Campus, Maslak Mahallesi, Taşyoncı Sokak, No: 1V and No: 1Y Sarıyer-İSTANBUL - Building Code: 34481742 Mail Address: ilknur.gumus@nisantasi.edu.tr info@nisantasi.edu.tr +90 (212) 210 10 10
Facilities
In Nişantaşı University Public Relations and Publicity Vocational School Program, English courses are given as categorized, and our students are carefully trained in Business English after graduation in order to master the jargon in the sector.
Programme outcomes
- To have full knowledge of the theories and practices related to business, marketing, advertising, journalism, law and other disciplines required by the field of public relations.
- To have the ability to use, interpret, and evaluate the knowledge acquired for different disciplines in public relations practices, to define and analyze problems.
- To learn how to successfully use the information and communication technologies required for public relations applications and to use modern techniques and tools required for related applications.
- Learning to have the ability to realize plans and projects by using the professional environment and tools related to Public Relations
- Gaining the ability to produce solutions when unforeseen situations are encountered in public relations practices, to take responsibility in teams or individual works
- They have information about all the intricacies of the verbal, written, and non-verbal communication process. At the same time, learn to be able to empathize and work proactively.
- To increase the competencies of companies that they will work with, with the ability to speak and write about daily life issues with their foreign language knowledge, as well as with sufficient basic and professional foreign language knowledge.
- To have detailed knowledge of the programs used in digital content management and to apply the theoretical knowledge.
- To have professional and ethical responsibility awareness
- To be able to follow the information in the field and communicate with colleagues by using a foreign language at least at the A2 level of the European Language Portfolio.
- They will be able to collect the data necessary for producing, disseminating and maintaining content in the field of Public Relations with scientific methods and transmit them through written and oral presentations.
- In line with the different orientations of Public Relations such as political communication and corporate communication, they will have the knowledge and strategic skills that will differentiate in the sector and increase their competitive power.
- They will be able to develop specialized analytical and critical thinking about the transformation created by Public Relations in different fields such as social life, business, and politics, and show research skills on this subject.
- They will be able to associate different areas of communication with each other and develop strategies for multimedia and integrated communication.
- They will be able to think and produce freely, original, and creatively in a way that can contribute to democratic communication.
- They will have professional knowledge, skills, and competencies that will enable them to find jobs in different areas of the communication sector.
Programme outcomes and the Turkish Qualifications Framework
Each line is an item of the Turkish Qualifications Framework; the numbers beside it are the programme outcomes that meet it.
KNOWLEDGE
- 1
Possess theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resource on basic level based on qualifications gained at secondary education level.
Programme outcomes1 · 2 · 3 · 4 · 7 · 8 · 10 · 11 · 12 · 16
SKILLS
- 1
Gain the skills to use basic level theoretical and practical knowledge acquired within the field in the same field of a higher education level or in a field of same level.
Programme outcomes2 · 4 · 5 · 6 · 11 · 12 · 13 · 16 - 2
Interpret and evaluate data, define problems, do analysis, produce solutions based on proof with using basic level knowledge and practices gained within the field.
Programme outcomes2 · 11 · 13 · 14 · 15
COMPETENCES ( Competence to Work Independently and Take Responsibility )
- 1
Conduct studies at basic level within the field independently.
Programme outcomes1 · 2 · 4 · 5 · 6 · 7 · 14 · 15 · 16 - 2
Take responsibility as a team member in order to solve unexpected complex problems faced in the implementations within the field.
Programme outcomes2 · 4 · 5 · 7 · 9 · 10 · 11 · 14 · 15 - 3
Conduct activities towards the development of subordinates within a project.
Programme outcomes5 · 7 · 13
COMPETENCES ( Learning Competence )
- 1
Evaluate the acquired knowledge and skills at basic level within the field with a critical approach, determine and respond to learning needs..
Programme outcomes1 · 2 · 13 · 14 · 15 - 2
Direct the education received to a higher education level in the same field or to an occupation in the same level.
Programme outcomes1 · 2 · 12 · 13 · 14 - 3
Gain awareness of lifelong learning.
Programme outcomes3 · 6 · 8 · 9 · 10 · 13 · 15 · 16
COMPETENCES ( Communication and Social Competence )
- 1
Transfer the ideas based on the basic knowledge and skills acquired within the field through written and oral communication.
Programme outcomes6 · 7 · 10 · 11 - 2
Share the ideas and solution proposals to problems about issues within the field with professionals and non-professionals.
Programme outcomes2 · 5 · 14 - 3
Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio A2 General Level.
Programme outcomes10 · 16 - 4
Use informatics and communication technologies with at least a minimum level of European Computer Driving License Basic Level software knowledge.
Programme outcomes8 · 16
COMPETENCES ( Field Specific Competence )
- 1
Possess social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field.
Programme outcomes9 · 11 - 2
Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, workers health and security.
Programme outcomes14 · 15 · 16