Vocational School
Public Relations and Promotion
Applications open
Tuition and study format
Academic year: 2026/27
Intakes and application dates
- 2026/2027 Ön BaşvuruApplications openJanuary 1, 2026 — August 31, 2027
Programme information package
The programme's definition and learning outcomes, as the university publishes them in its official information package.
Programme definition
History
The Public Relations and Promotion Program was established in 2010 and continues its activities within the Vocational School. The program accepted its first students in the 2010-2011 academic year and had its first graduates in 2012.
Qualification Awarded
Degree: Associate Degree in Public Relations and Publicity Title: Public relations and promotion officer
Level of Qualification (Short Cycle , First Cycle , Second Cycle, Third Cycle)
Associate Degree (EQF-LLL Level 5)
Specific Admission Requirements
Turkish Citizens: Students are accepted to the program through central placement according to their TYT score type. Students placed in the program by ÖSYM must pay their financial obligations on the announced registration dates. They must complete and register definitively. Foreign Nationals: Foreign students are accepted in accordance with the criteria determined by the University Senate. Please review the relevant web page. Horizontal Transfer: A student who has started his or her education in an equivalent program at home or abroad can apply for horizontal transfer. Acceptance of the student is made before the beginning of the semester, taking into account the conditions of each student and the degree to which he/she has applied. are examined and evaluated specifically. Please review the relevant legislation. Nişantaşı University Associate and Undergraduate Education Horizontal Transfer Directive Transfer Between Associate and Undergraduate Programs in Higher Education Institutions, Double Major, Minor Regulation on the Principles of Inter-Institutional Credit Transfer Exchange Students: Student exchange programs approved by the university and the framework of which is determined by an agreement Students from home and abroad can take the courses offered in the program.
Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal)
Students' previous education and achievements can be recognized in accordance with the "Istanbul Nişantaşı University Recognition of Previously Acquired Qualifications, Course Equivalence and Adaptation Principles Directive" and exemption from the necessary courses can be provided accordingly. Link to access the instructions:
Qualification Requirements and Regulations
Qualification Conditions and Rules are as explained in the "Graduation Requirements" section.
Profile of The Programme
Vision: In today's world, where communication technologies have entered every aspect of life and institutions can only be successful by maintaining the right relationship and communication with their target audiences, we want to be a company that provides public relations education at international standards, carries out theory and practice together, raises innovative, researching and questioning students who can use new communication technologies successfully. Being a program is our basic vision. Mission: The main mission of our program is to further develop the features of a nationally recognized elite education, research and practice and to become in a position to have a say in the changes in the field of public relations. To carry out theoretical and applied research that will be accepted by the national and international scientific world, to provide a scientific environment suitable for the training of public relations experts of the future, to be qualified as required by the sector, adhere to ethical and social values, have the ability to easily access, produce and share information, and have the ability to make appropriate and correct decisions. to produce graduates. Purpose and Objectives: The aim of the Public Relations and Promotion Program is to train students who are equipped with theoretical and practical knowledge in the field of public relations, who research and question, who can observe the society they live in very well, who can produce long-term solutions to problems, who can use communication technologies well, and who can plan and execute all kinds of campaigns related to public relations to educate students. General Information: The aim of the Public Relations and Promotion program is to train students who are equipped with theoretical and practical knowledge in the field of public relations, who research and question, who can observe the society they live in very well, who can produce long-term solutions to problems, who can use communication technologies well, and who can plan and execute all kinds of campaigns related to public relations. to cultivate. The employment areas of students who graduate from the Department of Public Relations and Publicity include working in public relations units of public and private institutions, health institutions, municipalities, political parties, non-governmental organizations, newspapers, radio and television. In addition, they can work in units such as human resources, advertising, marketing and board of directors offices of various organizations. In addition to being able to directly enter business life, our graduates can also transfer to 4-year undergraduate programs at Open Education Faculties or faculties providing formal education and colleges providing 4-year undergraduate education of many national universities through the Vertical Transfer Exam (DGS) held annually throughout Turkey by ÖSYM. These programs: Visual communication design Public relations and advertising Public Relations and Promotion Communication Communication Sciences Communication Arts Communication Design Communication and Design Advertising Design and Communication Advertising Advertising and Public Relations
Occupational Profiles of Graduates With Examples
Graduates of the Public Relations and Promotion Program have a wide range of employment opportunities in both the private and public sectors. Thanks to the communication, public promotion, media marketing, marketing, brand marketing, and event organization skills they acquire throughout the program, they are equipped to work in a variety of sectors and functions. They work as specialists, coordinators, or managers in private relations, relations communications, public promotion, and marketing departments. They can play active roles in areas such as press release and content preparation, social media campaign development, event and launch organization, brand communication, and customer relationship management. They can also manage brand image management, media planning, and crisis management in corporate communications departments. In the public sector, they can manage communications, public promotion, and promotional activities, and work in event and project management within ministries, municipalities, and other public institutions. Graduates wishing to work in this field must meet the relevant exam and appointment requirements. The program not only provides graduates with the knowledge and skills to implement their own projects and initiatives within an institution, but also provides them with the necessary skills and expertise to implement their own projects and initiatives. Graduates can offer independent consulting services, manage corporate or social responsibility projects, and launch their own event and media marketing ventures. Graduates seeking international careers can utilize their foreign language skills and adaptability to global communication services to work in companies abroad or internationally active organizations, combining brand management and marketing relationships. Consultancy and project management also represent an important career path for Public Relations and Advertising graduates. They can provide consulting services to organizations on effective communication systems, brand management, media planning, and crisis management, and take an active role in large-scale system planning and implementation. Those seeking academic advancement can pursue academic careers through undergraduate and graduate education opportunities, and they can also teach at universities or vocational schools, sharing their knowledge and experience with future generations. In short, Public Relations and Advertising Program graduates have a wide range of positions and positions available in various sectors. The program's combination of theoretical knowledge and practical experience allows graduates to quickly adapt and advance their careers in the field of communications and advertising, both locally and globally.
Access to Further Studies
Graduates of the Public Relations and Publicity program who have successfully completed their education in vocational school can take the Vertical Transfer Exam and transfer to appropriate undergraduate programs.
Examination Regulations, Assessment and Grading
In order for students who registered for the relevant course at the beginning of the semester to take the final exam, theoretical courses must be completed. They must have attended at least 70% of the applied courses and at least 80% of the applied courses. Students, each They are subject to midterm and final exams for the course. The success grade is included in the midterm exam (as the midterm exam grade). homework, laboratory exam, quiz, etc. Scores obtained from measurement tools such as The contribution of the final exam is 40% and the contribution of the final exam is 60%. For the measurement and evaluation criteria of each course, you can click on the course name in the Curriculum (below). You can review the relevant regulations and guidelines. Nişantaşı University Associate and Undergraduate Education and Examination Regulations Exam and Success Evaluation System Directive Nişantaşı University Foreign Languages Department Education and Examination Directive Nişantaşı University Turkish Language Teaching Application and Research Center (Nişantaşı Tömer) Education and Examination Directive
Graduation Requirements
In order for students to be eligible for graduation, they must complete the courses in the curriculum (at least 120 ECTS in total). equivalent) must be successfully completed and the overall weighted grade point average at graduation It must be at least 2.00 out of 4.00. The student's internship or graduation project must also be submitted for graduation. (see the Curriculum below) must be successfully completed. You can review the relevant regulations and guidelines. Nişantaşı University Associate and Undergraduate Education and Examination Regulations Directive on the Issuance of Nişantaşı University Diploma, Diploma Supplement and Other Documents
Mode of Study (Full-Time, Part-Time, E-Learning )
Tam Zamanlı
Address, Programme Director or Equivalent
Program Head: Ferhat Dumanlı Email: ferhat.dumanli@nisantasi.edu.tr Phone: +90(212)2101010 Address: Eyüp Sultan St. No:11 Kağıthane/ISTANBUL
Facilities
Students in the Public Relations and Publicity program graduate from our university with the theoretical training they receive from expert academics, combined with the experience gained through collaborations with industry representatives. Our university's computer labs allow students to reinforce their theoretical knowledge in practical courses.
Programme outcomes
- Will be able to evaluate strategies on the theories and practices related to business, marketing, advertising, journalism, law and other disciplines that can be learned in the discipline of public relations.
- They will be able to analyse these applications by comparing the knowledge gained in different disciplines with the principles of public relations practices.
- Within the scope of event management in public relations, plans social, cultural, scientific and similar events, implements organization and measurement processes, and creates ideas for communication campaigns with a project management approach.
- Will be able to express having the ability to realize plans and projects by using the professional environment and tools related to Public Relations.
- Ability to produce solutions when faced with unforeseen situations in Public Relations-related practices, takes responsibility in teams or individual work.
- They will be informed about all the subtleties of verbal, written and non-verbal communication processes. They will also be able to practice empathy and proactive work.
- Has awareness of career management and lifelong learning.
- They will have detailed knowledge of the programs used in digital content management and will be able to transfer and apply theoretical knowledge.
- Define the concepts of professional and ethical responsibility awareness.
- Will be able to use a foreign language at least at the general level of European Language Portfolio A2.
- Students will be able to collect the necessary data for producing, disseminating and maintaining content in the field of Public Relations with scientific methods by explaining them through written and oral presentation.
- They will have the knowledge and strategic skills that will differentiate them in the sector and increase their competitiveness in line with the different orientations of Public Relations.
- By analyzing the effects it creates in different areas such as social life, business and art management together with the public, it will be able to produce analytical and critical thinking solutions, research and studies for this transformation.
- They will be able to develop strategies for multimedia and holistic communication by linking different areas of communication with each other.
- Have knowledge about occupational health and safety, environmental awareness and quality processes.
- Follows current developments and practices for his/her profession and uses them effectively.
Programme outcomes and the Turkish Qualifications Framework
Each line is an item of the Turkish Qualifications Framework; the numbers beside it are the programme outcomes that meet it.
KNOWLEDGE
- 1
Possess theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resource on basic level based on qualifications gained at secondary education level.
Programme outcomes1 · 3 · 9 · 11 · 14
SKILLS
- 1
Gain the skills to use basic level theoretical and practical knowledge acquired within the field in the same field of a higher education level or in a field of same level.
Programme outcomes2 · 4 · 5 · 6 · 8 · 12 · 13 · 16 - 2
Interpret and evaluate data, define problems, do analysis, produce solutions based on proof with using basic level knowledge and practices gained within the field.
Programme outcomes1 · 2 · 3 · 4 · 5 · 6 · 8 · 9 · 11 · 12 · 13 · 14 · 15 · 16
COMPETENCES ( Competence to Work Independently and Take Responsibility )
- 1
Conduct studies at basic level within the field independently.
Programme outcomes1 · 2 · 3 · 4 · 5 · 6 · 8 · 9 · 11 · 12 · 13 · 14 · 16 - 2
Take responsibility as a team member in order to solve unexpected complex problems faced in the implementations within the field.
Programme outcomes1 · 2 · 3 · 4 · 5 · 6 · 9 · 11 · 12 · 13 · 14 · 16 - 3
Conduct activities towards the development of subordinates within a project.
Programme outcomes1 · 2 · 3 · 4 · 5 · 6 · 9 · 16
COMPETENCES ( Learning Competence )
- 1
Evaluate the acquired knowledge and skills at basic level within the field with a critical approach, determine and respond to learning needs..
Programme outcomes1 · 2 · 5 · 12 · 13 · 16 - 2
Direct the education received to a higher education level in the same field or to an occupation in the same level.
Programme outcomes1 · 2 · 3 · 4 · 5 · 8 · 11 · 14 · 16 - 3
Gain awareness of lifelong learning.
Programme outcomes2 · 3 · 4 · 5 · 7 · 8 · 9 · 11 · 12 · 13 · 14 · 16
COMPETENCES ( Communication and Social Competence )
- 1
Transfer the ideas based on the basic knowledge and skills acquired within the field through written and oral communication.
Programme outcomes1 · 3 · 4 · 6 · 8 · 13 · 14 · 16 - 2
Share the ideas and solution proposals to problems about issues within the field with professionals and non-professionals.
Programme outcomes2 · 3 · 6 · 11 · 16 - 3
Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio A2 General Level.
Programme outcomes10 - 4
Use informatics and communication technologies with at least a minimum level of European Computer Driving License Basic Level software knowledge.
Programme outcomes3 · 16
COMPETENCES ( Field Specific Competence )
- 1
Possess social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field.
Programme outcomes6 · 9 - 2
Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, workers health and security.
Programme outcomes9 · 15