Faculty of Economic, Administrative and Social Sciences
New Media and Communication (in English)
Applications open
Tuition and study format
Academic year: 2026/27
Intakes and application dates
- 2026/2027 Ön BaşvuruApplications openJanuary 1, 2026 — August 31, 2027
Programme information package
The programme's definition and learning outcomes, as the university publishes them in its official information package.
Programme definition
History
New Media and Communication Department in English was established in 2015 continues its activities within the Faculty of Economics, Administrative and Social Sciences. The department admitted its first students in the 2016-2017 academic year and graduated its first students in 2020.
Qualification Awarded
Degree: New Media and Communication Bachelor's Diploma
Level of Qualification (Short Cycle , First Cycle , Second Cycle, Third Cycle)
Bachelor Degree (BA) / (EQF-LLL 6. Level)
Specific Admission Requirements
Turkish Citizens: Students are accepted to the program through central placement according to SÖZ score type. Students placed in the program by ÖSYM must complete their financial obligations and register definitively within the announced registration dates. Foreign Nationals: Foreign students are accepted in accordance with the criteria determined by the University Senate. Please review the relevant web page. Undergraduate Transfer: A student who has started his or her education in an equivalent program at home or abroad can apply for undergraduate transfer. A student's acceptance is examined and evaluated individually before the start of the semester, and by considering each student's conditions and the degree to which he/she has applied. Please review the relevant legislation. Nişantaşı University Associate and Undergraduate Education Undergraduate Transfer Directive Regulation on the Principles of Transfer Between Associate and Undergraduate Programs at Higher Education Institutions, Double Major, Minor and Inter-Institutional Credit Transfer Exchange Students: Within the scope of student exchange programs approved by the university and the framework of which is determined by an agreement, students from home and abroad can take the courses offered in the program.
Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal)
Students' previous education and achievements can be recognized in accordance with the "Istanbul Nisantasi Unıversity Directive For Principles On Recognition Of Previously Acquired Qualifications, Course Equivalence And Adjustment" and exemption from the necessary courses can be provided according to that instruction. Link to access the instructions:
Qualification Requirements and Regulations
Qualification Conditions and Rules are as explained in the "Graduation Requirements" section.
Profile of The Programme
Vision:The New Media and Communication (English) Program envisions cultivating globally competent communication professionals who can creatively and critically adapt to the dynamics of the digital age, leverage technological innovations, navigate multicultural environments, and lead transformative communication initiatives on an international scale. Mission: The mission of the program is to educate communication professionals through an English-medium, applied, and multidisciplinary curriculum, equipping them with expertise in artificial intelligence, digital content production, big data analytics, social media strategies, and innovation management. The program fosters intercultural communication skills, entrepreneurial spirit, ethical responsibility, and the ability to adapt to global technological and cultural changes. General Information: The New Media and Communication (English) Program at Nişantaşı University aims to train communication professionals who can effectively integrate theoretical knowledge with practical skills in areas such as AI-supported media analytics, big data analysis, digital marketing, social media management, augmented and virtual reality applications, and platform-based communication models. With its English-medium education, the program provides students with access to global media literature, strengthens their multicultural and interdisciplinary competencies, and prepares them for successful careers in the international communication and media industries. Objectives of Program 1. The English Program in New Media and Communication aims to train communication professionals equipped to pursue international careers by developing the ability to communicate globally, interact with diverse cultures, and create innovative media solutions in multicultural environments through English-medium education. 2. The program seeks to educate media professionals who can analyze the sociological, cultural, technological, and artistic transformations brought by digital media environments from a multidimensional perspective; who can evaluate new media policies both conceptually and practically at an international level; and who can creatively utilize information technologies in areas such as artificial intelligence, digital content management, media planning, social media strategies, online journalism, and digital arts. 3. A key objective of the program is to train media specialists who are proficient in global digital technologies such as artificial intelligence, digital transformation, big data, algorithms, and platform economies, and who can plan and manage digital communication processes in an international context. 4. Through English-medium education, the program aims to cultivate individuals who are well-versed in the international literature of media and communication, capable of interdisciplinary thinking, and who can develop ethical, sustainable, and inclusive communication strategies with an innovative and entrepreneurial spirit in the digital world.
Occupational Profiles of Graduates With Examples
With the continuous and rapid transformation of digital media environments, the employment opportunities for graduates of the New Media and Communication (English) Program are diversifying and expanding on an international scale. Our graduates are qualified to take on roles such as social media specialist, digital content manager, and digital marketing strategist in international media organizations, global digital platforms, and multinational communication agencies. In addition, they are equipped to assume effective and creative roles in fields such as digital content production and management, digital publishing, social media management, digital marketing, online public relations, data journalism, AR/VR-based content creation, influencer marketing, and SEO/SEM specialization. Graduates are employed across a wide range of sectors including media agencies, digital platforms, advertising agencies, non-governmental organizations, healthcare institutions, banks, and public sector organizations. Entrepreneurial-minded graduates also have the opportunity to develop creative media projects both nationally and internationally. As digital communication and social media tools have become fundamental across all industries, our graduates successfully build careers in diverse fields such as finance, education, healthcare, arts and culture, technology, and public administration.
Access to Further Studies
Those who successfully complete the major can enroll in graduate programs if they meet the necessary requirements.
Examination Regulations, Assessment and Grading
Students who register for the relevant course at the beginning of the semester must have attended at least 70% of the theoretical courses and at least 80% of the applied courses in order to take the final exam. Students are subject to midterm and final exams for each course. The contribution of the midterm exam (scores obtained from measurement tools such as homework, laboratory exam, quiz, etc. can also be evaluated as midterm exam grade) to the success grade is 40%, and the contribution of the final exam is 60%. For the measurement and evaluation criteria of each course, you can click on the course name in the Curriculum (below). You can review the relevant regulations and guidelines. NISANTASI UNIVERSITY REGULATION ON ASSOCIATE DEGREE AND UNDERGRADUATE EDUCATION AND EXAMINATION NISANTASI UNIVERSITY DEPARTMENT OF FOREIGN LANGUAGES DIRECTIVE FOR EXEMPTION AND EXAMINATION NISANTASI UNIVERSITY DIRECTIVE FOR TURKISH LANGUAGE TEACHING APPLICATION AND RESEARCH CENTER (NISANTASI TOMER) EDUCATION AND EXAMINATION
Graduation Requirements
In order to graduate from this undergraduate program, students must have successfully completed all courses in the curriculum (equivalent to a total of at least 240 ECTS) and their Cumulative Grade Point Average (CGPA) at graduation must be at least 2.00 out of 4.00. For graduation, the student must successfully complete the internship or graduation project. Please review the relevant regulations and guidelines. NISANTASI UNIVERSITY REGULATION ON ASSOCIATE DEGREE AND UNDERGRADUATE EDUCATION AND EXAMINATION DIRECTIVE FOR ON-THE-JOB PROFESSIONAL PRACTICES IN THE 8TH SEMESTER NISANTASI UNIVERSITY DIRECTIVE ON THE ISSUANCE OF DIPLOMA, DIPLOMA SUPPLEMENT AND OTHER DOCUMENTS
Mode of Study (Full-Time, Part-Time, E-Learning )
Tam Zamanlı
Address, Programme Director or Equivalent
Head of Department: Assist. Prof. Dr. Nida Kahraman E-mail: nida.kahraman@nisantasi.edu.tr Phone number: +90 (212) 2101010 Address: Neotech Kampüs, Maslak Mah. Taşyoncası Sok. No: 1V ve No:1Y, 34398 Sarıyer / İSTANBUL
Facilities
About 200 students from 18 different countries study in the New Media and Communication Department (English), which was established in 2015. Our students have educated by scholars, who are expert in their field, in an international environment. The courses are designed in two focuses, theoretical and practical. By means of the project courses designed to put theoretical knowledge into practice, our students can participate in many competitions such as entrepreneurship, communication, social innovation, create their own business ideas and gain experience in group work before graduation. Our academic staff provides the necessary mentoring support for the development of students. Students can access the university library at any time and benefit from the computer laboratory. With the Covid-19 pandemic that started in 2020, a number of new programs have been implemented to increase students' communication and interaction with each other. In order to increase the communication of the students with each other and support their development, seminars, workshops, meeting meetings, online trips and discussion meetings are held in online environments as well as the curriculum. Our department are organized by students with the support of lecturers, thus students have the opportunity to practice their organization and communication skills in online environments.
Programme outcomes
- Utilizes conceptual and theoretical knowledge in the field of new media and communication.
- Explains the structural, managerial, and technical characteristics of the transition from traditional media to digital media.
- Elucidates the relationship of the field of new media and communication with sociology, psychology, politics, law, art, cultural studies, and digital technologies.
- Yeni medya ve iletişim alanı ile ilgili olan dijital pazarlama ve reklamcılık, tasarım, dijital içerik üretim ve yönetimi, etkileşimlilik, yöndeşme, yakınsama, kurumsal sosyal sorumluluk, imaj yönetimi, kurumsal itibar yönetimi, kampanya yönetimi, siyasal ve örgütsel iletişim, yapay zeka alanlarında bilgi ve becerisini yetkin bir şekilde uygular.
- Discuss interactive and participatory processes and developments specific to new media culture.
- Organizes studies related to new media and communication fields both independently and in a team-oriented manner.
- Evaluates the knowledge and skills acquired in the fields of new media and communication with a creative and critical approach.
- Applies knowledge and skills in digital marketing and advertising, visual communication design, internet journalism and news production, creative content creation, and digital storytelling.
- Effectively and proficiently uses the technical and digital tools, as well as artificial intelligence technologies required in the field of new media and communication, in professional and academic work.
- An individual involved in the digital campaign process, which requires domain-specific expertise, effectively formulates the objectives, goals, target audience selection, and campaign messages.
- Plans professional projects and activities with an understanding of ethics and social responsibility.
- Utilizes national and international literature in studies related to brand management, integrated marketing communication, new media literacy, semiotics, and digital culture within the field of new media and communication.
- Generates social benefit through the professional practices carried out in the field of new media and communication.
- Possesses a high level of proficiency in a foreign language (English) that can be utilized in the field.
- Uses a foreign language (English) at least at the B1 General Level of the European Language Portfolio.
- Organizes activities related to the fields of new media and communication in line with the awareness gained regarding the universality of social rights, social justice, quality culture, the preservation of cultural values, environmental protection, and occupational health and safety.
- Designs national and international digital campaign strategies, digital brand management processes, and processes related to digital crisis communication within the field of new media and communication.
Programme outcomes and the Turkish Qualifications Framework
Each line is an item of the Turkish Qualifications Framework; the numbers beside it are the programme outcomes that meet it.
KNOWLEDGE
- 1
Possess advanced level theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resources
Programme outcomes1 · 2 · 3 · 4 · 5 · 6 · 7 · 8 · 9 · 10 · 11 · 12 · 13 · 14 · 15 · 16 · 17
SKILLS
- 1
Use of advanced theoretical and practical knowledge within the field
Programme outcomes1 · 2 · 3 · 4 · 8 · 9 · 10 · 11 · 12 · 13 · 14 · 15 · 16 · 17 - 2
Interpret and evaluate data, define and analyze problems, develop solutions based on research and proofs by using acquired advanced knowledge and skills within the field
Programme outcomes1 · 2 · 4 · 5 · 7 · 8 · 10 · 11 · 12 · 13 · 14 · 15 · 16 · 17
COMPETENCES ( Competence to Work Independently and Take Responsibility )
- 1
Conduct studies at an advanced level in the field independently
Programme outcomes4 · 6 · 8 · 9 · 10 · 11 · 12 · 13 · 14 · 15 · 16 · 17 - 2
Take responsibility both as a team member and individually in order to solve unexpected complex problems faced within the implementations in the field
Programme outcomes1 · 4 · 6 · 8 · 9 · 10 · 11 · 12 · 13 · 16 · 17 - 3
Planning and managing activities towards the development of subordinates in the framework of a project
Programme outcomes4 · 6 · 8 · 9 · 10 · 11 · 12 · 13 · 16 · 17
COMPETENCES ( Learning Competence )
- 1
Evaluate the knowledge and skills acquired at an advanced level in the field with a critical approach
Programme outcomes1 · 3 · 4 · 5 · 6 · 7 · 8 · 9 · 12 · 13 · 14 · 15 · 16 · 17 - 2
Determine learning needs and direct the learning
Programme outcomes1 · 2 · 3 · 4 · 5 · 6 · 7 · 8 · 9 · 12 · 13 · 14 · 15 · 16 · 17 - 3
Develop positive attitude towards lifelong learning
Programme outcomes1 · 3 · 4 · 5 · 6 · 7 · 8 · 9 · 12 · 13 · 14 · 15 · 16 · 17
COMPETENCES ( Communication and Social Competence )
- 1
Inform people and institutions, transfer ideas and solution proposals to problems in written and orally on issues in the field
Programme outcomes1 · 2 · 3 · 4 · 5 · 6 · 7 · 8 · 9 · 10 · 11 · 12 · 13 · 14 · 15 · 16 · 17 - 2
Share the ideas and solution proposals to problems on issues in the field with professionals and non-professionals by the support of qualitative and quantitative data
Programme outcomes2 · 3 · 4 · 6 · 7 · 8 · 9 · 10 · 12 · 13 · 14 · 15 · 16 · 17 - 3
Organize and implement project and activities for social environment with a sense of social responsibility
Programme outcomes2 · 3 · 4 · 6 · 7 · 8 · 10 · 11 · 12 · 13 · 14 · 15 · 16 · 17 - 4
Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio B1 General Level
Programme outcomes3 · 14 · 15 - 5
Use informatics and communication technologies with at least a minimum level of European Computer Driving License Advanced Level software knowledge
Programme outcomes4 · 8 · 9 · 10 · 12 · 14 · 15 · 17
COMPETENCES ( Field Specific Competence )
- 1
Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field
Programme outcomes2 · 3 · 4 · 7 · 8 · 10 · 11 · 12 · 13 · 16 · 17 - 2
Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security
Programme outcomes3 · 4 · 7 · 8 · 10 · 11 · 12 · 13 · 16 · 17