Faculty of Economic, Administrative and Social Sciences
New Media and Communication
Applications open
Tuition and study format
Academic year: 2026/27
Intakes and application dates
- 2026/2027 Ön BaşvuruApplications openJanuary 1, 2026 — August 31, 2027
Programme information package
The programme's definition and learning outcomes, as the university publishes them in its official information package.
Programme definition
History
Department of New Media and Communication (Turkish) was established in 2020 and continues its activities within the Faculty of Economics, Administrative and Social Sciences. New Media and Communication (Turkish) Program accepted its first students in the 2020-2021 academic year. It will graduate in 2024.
Qualification Awarded
Degree: Bachelor's Degree in New Media and Communication
Level of Qualification (Short Cycle , First Cycle , Second Cycle, Third Cycle)
Bachelor's Degree (EQF-LLL Level 6)
Specific Admission Requirements
Turkish Citizens: Students are accepted to the program through central placement according to SÖZ score type. Students placed in the program by ÖSYM must complete their financial obligations and complete their final registration within the announced registration dates. Foreign Nationals: Foreign students are accepted in accordance with the criteria determined by the University Senate. Please review the relevant web page. Undergraduate Transfer: A student who has started his/her education in an equivalent program at home or abroad can apply for horizontal transfer. The student's acceptance is examined and evaluated individually before the start of the semester, taking into account each student's conditions and the degree to which he/she has applied. Please review the relevant legislation. Nişantaşı University Associate and Undergraduate Education Transfer Directive: Regulation on the Principles of Transfer Between Associate and Undergraduate Programs in Higher Education Institutions, Double Major, Minor and Inter-Institutional Credit Transfer Exchange Students: Within the scope of student exchange programs approved by the university and the framework of which is determined by an agreement, students from home and abroad can take the courses offered in the program.
Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal)
Students' previous education and achievements, "Istanbul Nişantaşı University Previously Acquired It can be recognized in accordance with the "Recognition of Qualifications, Course Equivalence and Adaptation Principles Directive" and exemption can be provided from the required courses accordingly.
Qualification Requirements and Regulations
Qualification Requirements and Regulations are as described in the "Graduation Requirements" section.
Profile of The Programme
Vision The program aims to train qualified new media and communication professionals who can adapt to the dynamics of the digital age, creatively and critically utilize technological innovations, and communicate effectively in multicultural environments. Mission The mission of the program is to educate communication professionals who are competent in AI-supported media analytics, digital content production, big data literacy, and social media strategies, through an applied and multidisciplinary education model based on university-industry collaboration; fostering creativity, critical thinking, cultural sensitivity, and adherence to professional ethical values General Information Nişantaşı University's Department of New Media and Communication (Turkish Program) aims to train creative media professionals who meet the needs of the rapidly evolving digital communication world, and who are proficient in areas such as AI-supported content production, big data analysis, digital marketing, social media management, and augmented and virtual reality applications, combining theoretical knowledge with the effective use of contemporary communication technologies. Objectives of Programme 1. The New Media and Communication Turkish Program aims to educate new media professionals who can critically evaluate the sociological, technological, and cultural transformations occurring in the field of digital communication, and who can develop creative projects by acquiring applied knowledge and skills in areas such as artificial intelligence, digital advertising, content management, media planning, and social media. 2. The program seeks to foster creative professionals who embrace an entrepreneurial culture and are capable of developing innovative media projects aligned with new-generation business models such as freelance media production, creative industries, and digital platform ventures. 3. The program aims to graduate individuals who can think interdisciplinarily in digital media and communication, produce data-driven analyses and strategies, and develop innovative solutions as entrepreneurial actors in the sector. 4. The primary goal is to train communication professionals who are sensitive to sustainability, social justice, and ethical values; who promote cultural diversity and digital equality; and who act with a sense of responsibility both locally and globally.
Occupational Profiles of Graduates With Examples
Graduates of the Programme of New Media and Communication (Turkish) are equipped to assume effective and creative roles in fields such as digital content production, digital publishing, social media management, digital marketing, online public relations, data journalism, AR/VR-based content creation, influencer marketing, and SEO/SEM specialization. Our graduates are employed across a wide range of sectors including media agencies, digital platforms, advertising agencies, non-governmental organizations, healthcare institutions, banks, and public sector organizations. Entrepreneurial students also have the opportunity to develop their own creative media projects. As digital communication and social media tools have become fundamental across all industries, our graduates successfully build careers in diverse areas such as finance, education, healthcare, arts and culture, technology, and public administration.
Access to Further Studies
They can continue their graduate programs at national or international universities.
Examination Regulations, Assessment and Grading
At the beginning of the semester, students enrolled in the relevant course must have attended at least 70% of the theoretical classes and at least 80% of the practical classes in order to be eligible to sit for the end-of-semester exam. Students are subject to mid-term and end-of-semester exams for each course. The contribution of the mid-term exam (which may include scores from assignments, laboratory exams, quizzes, etc.) to the final grade is 40%, while the contribution of the end-of-semester exam is 60%. You can click on the course name in the Curriculum (below) to view the assessment criteria for each course. Please refer to the relevant regulations and guidelines for further information. Nişantaşı Üniversitesi Ön Lisans ve Lisans Eğitm Öğretim ve Sınav Yönetmeliği Sınav ve Başarı Değerlendirme Sistemi Yönergesi
Graduation Requirements
To be eligible for graduation, students must successfully complete all courses in the curriculum (equivalent to a minimum of 240 ECTS credits) and achieve a minimum cumulative GPA of 2.00 out of 4.00 at the graduation stage. Additionally, students must successfully complete an internship or a senior project (please refer to the Curriculum below). You may refer to the relevant regulations and guidelines for further information.
Mode of Study (Full-Time, Part-Time, E-Learning )
Tam Zamanlı
Address, Programme Director or Equivalent
Head of Department: Prof. Dr. Burhanettin Aykut Arıkan E-mail: aykut.arikan@nisantasi.edu.tr Adress: Neotech Kampüs, Maslak Mah., Taşyoncası Sok. No: 1V ve No: 1Y, 34398 Sarıyer/İstanbul
Facilities
New Media and Communication (Turkish) Program as a result of the nature of the new media, has a command of rapidly changing technological changes and has the technical equipment that can adapt to this pace and is able to produce creative new media content with enhanced visual perception and visual design skills To raise professional professionals who have gained a critical perspective who can examine the global and local effects of new media in social, economic, cultural and political fields, It aims to provide training on the theoretical foundations of communication in order to give graduates who have the theoretical background of mass communication, which will enable them to interpret the connection / relationship between new media and traditional media.
Programme outcomes
- Utilizes conceptual and theoretical knowledge in the field of new media and communication.
- Explains the structural, managerial, and technical characteristics of the transition from traditional media to digital media.
- Elucidates the relationship of the field of new media and communication with sociology, psychology, politics, law, art, cultural studies, and digital technologies.
- Applies knowledge and skills effectively in fields related to new media and communication, including digital marketing and advertising, design, digital content production and management, interactivity, convergence, corporate social responsibility, image management, corporate reputation management, campaign management, political and organizational communication, and artificial intelligence.
- Discuss interactive and participatory processes and developments specific to new media culture.
- Organizes studies related to New Media and Communication fields both independently and in a team-oriented manner.
- Evaluates the knowledge and skills acquired in the fields of New Media and Communication with a creative and critical approach.
- Applies knowledge and skills in digital marketing and advertising, visual communication design, internet journalism and news production, creative content creation, and digital storytelling.
- Uses the technical and digital tools, as well as artificial intelligence technologies required in the field of new media and communication, effectively and competently in professional and academic studies.
- An individual involved in the digital campaign process, which requires domain-specific expertise, effectively formulates the objectives, goals, target audience selection, and campaign messages.
- Plans professional projects and activities with an understanding of ethics and social responsibility.
- Utilizes national and international literature in studies related to brand management, integrated marketing communication, new media literacy, semiotics, and digital culture within the field of New Media and Communication.
- Generates social benefit through the professional practices carried out in the field of new media and communication.
- Possesses a high level of proficiency in a foreign language (English) that can be utilized in the field.
- Uses a foreign language (English) at least at the B1 General Level of the European Language Portfolio.
- Organizes activities related to the fields of new media and communication in line with the awareness gained regarding the universality of social rights, social justice, quality culture, the preservation of cultural values, environmental protection, and occupational health and safety.
- Designs national and international digital campaign strategies, digital brand management processes, and processes related to digital crisis communication within the field of new media and communication.
Programme outcomes and the Turkish Qualifications Framework
Each line is an item of the Turkish Qualifications Framework; the numbers beside it are the programme outcomes that meet it.
KNOWLEDGE
- 1
Possess advanced level theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resources
Programme outcomes1 · 2 · 3 · 4 · 5 · 6 · 7 · 8 · 9 · 10 · 11 · 12 · 13 · 14 · 15 · 16 · 17
SKILLS
- 1
Use of advanced theoretical and practical knowledge within the field
Programme outcomes1 · 2 · 3 · 4 · 8 · 9 · 10 · 11 · 12 · 13 · 14 · 15 · 16 · 17 - 2
Interpret and evaluate data, define and analyze problems, develop solutions based on research and proofs by using acquired advanced knowledge and skills within the field
Programme outcomes1 · 2 · 4 · 5 · 7 · 8 · 10 · 11 · 12 · 13 · 14 · 15 · 16 · 17
COMPETENCES ( Competence to Work Independently and Take Responsibility )
- 1
Conduct studies at an advanced level in the field independently
Programme outcomes4 · 6 · 8 · 9 · 10 · 11 · 12 · 13 · 14 · 15 · 16 · 17 - 2
Take responsibility both as a team member and individually in order to solve unexpected complex problems faced within the implementations in the field
Programme outcomes1 · 4 · 6 · 8 · 9 · 10 · 11 · 12 · 13 · 16 · 17 - 3
Planning and managing activities towards the development of subordinates in the framework of a project
Programme outcomes4 · 6 · 8 · 9 · 10 · 11 · 12 · 13 · 16 · 17
COMPETENCES ( Learning Competence )
- 1
Evaluate the knowledge and skills acquired at an advanced level in the field with a critical approach
Programme outcomes1 · 3 · 4 · 5 · 6 · 7 · 8 · 9 · 12 · 13 · 14 · 15 · 16 · 17 - 2
Determine learning needs and direct the learning
Programme outcomes1 · 2 · 3 · 4 · 5 · 6 · 7 · 8 · 9 · 12 · 13 · 14 · 15 · 16 · 17 - 3
Develop positive attitude towards lifelong learning
Programme outcomes1 · 3 · 4 · 5 · 6 · 7 · 8 · 9 · 12 · 13 · 14 · 15 · 16 · 17
COMPETENCES ( Communication and Social Competence )
- 1
Inform people and institutions, transfer ideas and solution proposals to problems in written and orally on issues in the field
Programme outcomes1 · 2 · 3 · 4 · 5 · 6 · 7 · 8 · 9 · 10 · 11 · 12 · 13 · 14 · 15 · 16 · 17 - 2
Share the ideas and solution proposals to problems on issues in the field with professionals and non-professionals by the support of qualitative and quantitative data
Programme outcomes2 · 3 · 4 · 6 · 7 · 8 · 9 · 10 · 12 · 13 · 14 · 15 · 16 · 17 - 3
Organize and implement project and activities for social environment with a sense of social responsibility
Programme outcomes2 · 3 · 4 · 6 · 7 · 8 · 10 · 11 · 12 · 13 · 14 · 15 · 16 · 17 - 4
Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio B1 General Level
Programme outcomes3 · 14 · 15 - 5
Use informatics and communication technologies with at least a minimum level of European Computer Driving License Advanced Level software knowledge
Programme outcomes4 · 8 · 9 · 10 · 12 · 14 · 15 · 17
COMPETENCES ( Field Specific Competence )
- 1
Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field
Programme outcomes2 · 3 · 4 · 7 · 8 · 10 · 11 · 12 · 13 · 16 · 17 - 2
Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security
Programme outcomes3 · 4 · 7 · 8 · 10 · 11 · 12 · 13 · 16 · 17